An account-level budget. It contains information about the budget itself,
as well as the most recently approved changes to the budget and proposed
changes that are pending approval. The proposed changes that are pending
approval, if any, are found in ‘pending_proposal’. Effective details about
the budget are found in fields prefixed ‘approved_’, ‘adjusted_’ and those
without a prefix. Since some effective details may differ from what the user
had originally requested (for example, spending limit), these differences are
juxtaposed through ‘proposed_’, ‘approved_’, and possibly ‘adjusted_’ fields.
A view on the usage of ad group ad asset combination.
Now we only support AdGroupAdAssetCombinationView for Responsive Search Ads,
with more ad types planned for the future.
An ad group audience view.
Includes performance data from interests and remarketing lists for Display
Network and YouTube Network ads, and remarketing lists for search ads (RLSA),
aggregated at the audience level.
An ad group criterion simulation. Supported combinations of advertising
channel type, criterion type, simulation type, and simulation modification
method are detailed below respectively. Hotel AdGroupCriterion simulation
operations starting in V5.
An ad group simulation. Supported combinations of advertising
channel type, simulation type and simulation modification method is
detailed below respectively.
An ad parameter that is used to update numeric values (such as prices or
inventory levels) in any text line of an ad (including URLs). There can
be a maximum of two AdParameters per ad group criterion. (One with
parameter_index = 1 and one with parameter_index = 2.)
In the ad the parameters are referenced by a placeholder of the form
“{param#:value}”. For example, “{param1:$17}”
Asset is a part of an ad which can be shared across multiple ads.
It can be an image (ImageAsset), a video (YoutubeVideoAsset), etc.
Assets are immutable and cannot be removed. To stop an asset from serving,
remove the asset from the entity that is using it.
AssetGroupSignal represents a signal in an asset group. The existence of a
signal tells the performance max campaign who’s most likely to convert.
Performance Max uses the signal to look for new people with similar or
stronger intent to find conversions across Search, Display, Video, and more.
An asset set type view.
This view reports non-overcounted metrics for each asset set type. Child
asset set types are not included in this report. Their stats are aggregated
under the parent asset set type.
Audience is an effective targeting option that lets you
intersect different segment attributes, such as detailed demographics and
affinities, to create audiences that represent sections of your target
segments.
A list of mutates being processed asynchronously. The mutates are uploaded
by the user. The mutates themselves aren’t readable and the results of the
job can only be read using BatchJobService.ListBatchJobResults.
A campaign audience view.
Includes performance data from interests and remarketing lists for Display
Network and YouTube Network ads, and remarketing lists for search ads (RLSA),
aggregated by campaign and audience criterion. This view only includes
audiences attached at the campaign level.
A campaign simulation. Supported combinations of advertising
channel type, simulation type and simulation modification
method is detailed below respectively.
Describes the granular change of returned resources of certain resource
types. Changes made through the UI or API in the past 30 days are included.
Previous and new values of the changed fields are shown. ChangeEvent could
have up to 3 minutes delay to reflect a new change.
A click view with metrics aggregated at each click level, including both
valid and invalid clicks. For non-Search campaigns, metrics.clicks
represents the number of valid and invalid interactions.
Queries including ClickView must have a filter limiting the results to one
day and can be requested for dates back to 90 days before the time of the
request.
A link between the given customer and a client customer. CustomerClients only
exist for manager customers. All direct and indirect client customers are
included, as well as the manager itself.
Represents a relationship between a customer and a label. This customer may
not have access to all the labels attached to it. Additional CustomerLabels
may be returned by increasing permissions with login-customer-id.
A customizer attribute.
Use CustomerCustomizer, CampaignCustomizer, AdGroupCustomizer, or
AdGroupCriterionCustomizer to associate a customizer attribute and
set its value at the customer, campaign, ad group, or ad group criterion
level, respectively.
A distance view with metrics aggregated by the user’s distance from an
advertiser’s location extensions. Each DistanceBucket includes all
impressions that fall within its distance and a single impression will
contribute to the metrics for all DistanceBuckets that include the user’s
distance.
A category generated automatically by crawling a domain. If a campaign uses
the DynamicSearchAdsSetting, then domain categories will be generated for
the domain. The categories can be targeted using WebpageConditionInfo.
See: https://support.google.com/google-ads/answer/2471185
FeedAttributes define the types of data expected to be present in a Feed. A
single FeedAttribute specifies the expected type of the FeedItemAttributes
with the same FeedAttributeId. Optionally, a FeedAttribute can be marked as
being part of a FeedItem’s unique key.
Represents a set of feed items. The set can be used and shared among certain
feed item features. For instance, the set can be referenced within the
matching functions of CustomerFeed, CampaignFeed, and AdGroupFeed.
Details about the employee’s medical Fellowship.
Fellowship is a period of medical training that the professional undertakes
after finishing their residency.
A gender view.
The gender_view resource reflects the effective serving state, rather than
what criteria were added. An ad group without gender criteria by default
shows to all genders, so all genders appear in gender_view with stats.
A hotel reconciliation. It contains conversion information from Hotel
bookings to reconcile with advertiser records. These rows may be updated
or canceled before billing through Bulk Uploads.
An invoice. All invoice information is snapshotted to match the PDF invoice.
For invoices older than the launch of InvoiceService, the snapshotted
information may not match the PDF invoice.
Data from Local Services Lead.
Contains details of Lead which is generated when user calls, messages or
books service from advertiser.
More info: https://ads.google.com/local-services-ads
Data from Local Services Lead Conversation.
Contains details of Lead Conversation which is generated when user calls,
messages or books service from advertiser. These are appended to a Lead.
More info: https://ads.google.com/local-services-ads
A location view summarizes the performance of campaigns by a Location
criterion.
If no Location criterion is set, no results are returned; instead, use
geographic_view or user_location_view for visitor location data.
A job containing offline user data of store visitors, or user list members
that will be processed asynchronously. The uploaded data isn’t readable and
the processing results of the job can only be read using
GoogleAdsService.Search/SearchStream.
A remarketing action. A snippet of JavaScript code that will collect the
product id and the type of page people visited (product page, shopping cart
page, purchase page, general site visit) on an advertiser’s website.
Details about the employee’s medical residency.
Residency is a stage of graduate medical education in which a qualified
medical professional practices under the supervision of a senior clinician.
Shopping performance view.
Provides Shopping campaign statistics aggregated at several product dimension
levels. Product dimension values from Merchant Center such as brand,
category, custom attributes, product condition and product type will reflect
the state of each dimension as of the date and time when the corresponding
event was recorded.
Use topics to target or exclude placements in the Google Display Network
based on the category into which the placement falls (for example,
“Pets & Animals/Pets/Dogs”).