Struct MaximizeConversionValue

pub struct MaximizeConversionValue {
    pub target_roas: f64,
    pub cpc_bid_ceiling_micros: i64,
    pub cpc_bid_floor_micros: i64,
}

An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.

Fields

target_roas: f64

The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.

cpc_bid_ceiling_micros: i64

Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.

cpc_bid_floor_micros: i64

Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.

Trait Implementations

impl Clone for MaximizeConversionValue

fn clone(&self) -> MaximizeConversionValue

Returns a copy of the value.

fn clone_from(&mut self, source: &Self)

Performs copy-assignment from source.

impl Debug for MaximizeConversionValue

fn fmt(&self, f: &mut Formatter<'_>) -> Result

Formats the value using the given formatter.

impl Default for MaximizeConversionValue

fn default() -> Self

Returns the “default value” for a type.

impl Message for MaximizeConversionValue

fn encoded_len(&self) -> usize

Returns the encoded length of the message without a length delimiter.

fn clear(&mut self)

Clears the message, resetting all fields to their default.

fn encode<B>(&self, buf: &mut B) -> Result<(), EncodeError>

where B: BufMut, Self: Sized,

Encodes the message to a buffer.

fn encode_to_vec(&self) -> Vec<u8>

where Self: Sized,

Encodes the message to a newly allocated buffer.

fn encode_length_delimited<B>(&self, buf: &mut B) -> Result<(), EncodeError>

where B: BufMut, Self: Sized,

Encodes the message with a length-delimiter to a buffer.

fn encode_length_delimited_to_vec(&self) -> Vec<u8>

where Self: Sized,

Encodes the message with a length-delimiter to a newly allocated buffer.

fn decode<B>(buf: B) -> Result<Self, DecodeError>

where B: Buf, Self: Default,

Decodes an instance of the message from a buffer.

fn decode_length_delimited<B>(buf: B) -> Result<Self, DecodeError>

where B: Buf, Self: Default,

Decodes a length-delimited instance of the message from the buffer.

fn merge<B>(&mut self, buf: B) -> Result<(), DecodeError>

where B: Buf, Self: Sized,

Decodes an instance of the message from a buffer, and merges it into self.

fn merge_length_delimited<B>(&mut self, buf: B) -> Result<(), DecodeError>

where B: Buf, Self: Sized,

Decodes a length-delimited instance of the message from buffer, and merges it into self.

impl PartialEq for MaximizeConversionValue

fn eq(&self, other: &MaximizeConversionValue) -> bool

Tests for self and other values to be equal, and is used by ==.

fn ne(&self, other: &Rhs) -> bool

Tests for !=. The default implementation is almost always sufficient, and should not be overridden without very good reason.

impl StructuralPartialEq for MaximizeConversionValue